Table of Contents
- Purpose
- Scope
- Procedure
- Step 1: Open the Tool
- Step 2: Access the Main Sheet
- Step 3: Import Data
- Step 4: Exclude Portfolios and Campaigns
- Step 5: Update Minimum Budget and Bid
- Step 6: SP KW & ASIN Bleeders Criteria
- Step 7: SP High ACOS KW & ASINs Criteria
- Step 8: SP Bid Up for Good Performing KW and ASINs
- Step 9: SP Bid Placement % Adjustment
- Step 10: SP Campaign or Targeting Pause
- Step 11: SP Campaign Budget Control
- Step 12: Execute Optimization Processes
- Step 13: Process for Sponsored Brand and Display
- Step 14: Save Final Files
- Conclusion
