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Frequently Asked Questions
System Requirements
- Which Microsoft Excel version is required for Tools?
For all automations, the minimum required version is Microsoft Excel 2019 or any later version. It is recommended to use Excel 2019 or a newer version to ensure compatibility and to access the latest automation features and enhancements.
- Automation is working for Windows & MacOS?
No, the automation tool is currently designed to work on Windows only. It is not compatible with MacOS at this time. Please ensure that you have a Windows operating system to use the automation features provided.
- Are future updates included in the subscription?
Yes, future updates are included. Since Amazon frequently changes the column layout, we will release updated versions whenever these changes occur. You’ll receive the updates directly on tool dashboard, so there’s no need to search elsewhere.
- Internet connection is required while using a automation?
Yes, an internet connection is required at the time of opening the automation to ensure the necessary components and data can be accessed. However, once the automation has successfully opened and initialized, an internet connection is not always required to continue running the automation smoothly. It depends on the specific tasks and functions of the automation being executed. It is recommended to have a stable internet connection for optimal performance and to ensure that any updates or additional data required during the automation process can be retrieved as needed.
Campaign Creation Automation
- Will the tool connect directly with Amazon Ads?
No, the tool will provide a prepared upload file that you need to upload in the bulk upload section to make your campaigns live.
- Does the campaign creator also create campaigns for SB & SD?
No, Campaign creator automation is only for Sponsored Products. You can create a campaigns for Keyword Targeting, Product Targeting and Auto Targeting.
- What if my SKU naming is very long?
No problem! You can map your SKU with proper naming or coding before creating campaigns, ensuring that they fit within any character limits.
- Is it possible to assign different bids for each match type?
Absolutely! You can allot separate bids for all match types for keyword targeting or product targeting or auto campaigns, including close, loose, complementary, and substitute.
- Can I include multiple SKUs in a single campaign?
Yes, you can advertise up to 15 SKUs in a single campaign, simplifying management and enhancing visibility.
- Can I customize my bidding strategy?
Yes, you can select a bidding strategy of your choice, whether dynamic bids (down only) or dynamic bids up & down or fixed bid, to fit your advertising goals.
- How can I manage budgets for my campaigns?
You can customize budgets for every campaigns, allowing for precise budget allocation based on your strategy.
- Can I assign placement percentages for my ads?
Yes, you can assign specific placement percentages for Top of Search, Rest of Search, and Product pages to optimize visibility.
- Can I assign specific portfolios to my campaigns?
Yes, you can assign a specific portfolio to each campaign for better organization and management of your advertising efforts.
- Can I create negative keywords for my campaigns?
Yes, you can create negative exact keywords for phrase and broad campaigns, as well as negative phrase keywords for broad campaigns.
- Do I need to format ASINs according to Amazon requirements?
No, our tool allows you to input ASINs without the need for specific formatting, simplifying the process.
Campaign Optimization Automation
- What is the primary function of the Amazon PPC Optimization Automation Tool?
The tool is designed to streamline the management of Sponsored Products, Sponsored Brands, and Display Ads, enabling users to optimize their advertising campaigns efficiently.
- How do I import data into the MAIN sheet?
To import data, click on the “IMPORT DATA FROM BULK FILE” button in the MAIN sheet, select your bulk file, and confirm the import when prompted.
- Can I exclude specific portfolios or campaigns from my analysis?
Yes, you can exclude portfolios by entering their names in the Portfolio table and marking them with “YES.” For campaigns, enter a unique identifier or the full campaign name in the Campaign table.
- What criteria should I use to identify “bleeders” in my campaigns?
- Bleeders are identified by the following criteria:
- Clicks greater than 7
- Spend greater than 25
- Orders equal to 0
- Or you can apply your criteria as per your requirement.
- How do I adjust bids for high ACOS targets?
Set your high ACOS criteria (e.g., ACOS > 12%) and specify the bid reduction percentage. Then, click the “SP HIGH ACOS” button to generate the upload file.
- What should I do if I want to pause a campaign?
Decide whether to pause targeting or the entire campaign. Set your pausing criteria based on impressions, clicks, spend, and orders, then click the “SP PAUSE” button to implement the pause.
- How can I manage my budget based on ACOS performance?
You can set criteria to increase the budget by 25%* if ACOS is less than or equal to 25%*, or decrease it by 20%* if ACOS is 40%* or higher. Use the “SP CAMPAIGN BUDGET” button to apply these adjustments.
*** You can adjust % as per your requirement. - Can I execute multiple optimization steps at once?
Yes, you can choose to execute steps 1 through 6 simultaneously or as needed based on your campaign requirements.
- What happens after I click the “STEP 2.41 CREATE SP FINAL” button?
This action generates two files: an SP BACK UP file that stores your previous settings and an SP FINAL UPLOAD file that reflects the changes made.
- How do I save my final files after completing the optimization processes?
Click the “STEP 5 SAVE FINAL FILE AT DESTINATION FOLDER” button, which will allow you to select a folder on your computer to save the final sheets. Once saved, you can upload these files to Amazon.