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SOP for Amazon Campaign Creation Tool

Approx. Read Time: 3 min read

Table of Contents

Purpose #

This SOP provides a comprehensive guide on how to use the Campaign Creation Automation Tool to efficiently create and manage advertising campaigns on Amazon. It aims to streamline the process and ensure that users can follow along easily.

Scope #

This procedure is intended for all users of the Campaign Creation Automation Tool involved in setting up advertising campaigns.

Procedure #

Step 1: Open the Tool #

  1. Launch the Tool: Begin by opening the Campaign Creation Automation Tool on your device.
  2. License Verification: Upon launching, the tool will check if your license is valid. If your license is valid, a success message will pop up on your screen.
  3. Acknowledge the Message: Click the “OK” button to proceed.
  4. Access the Dashboard: After the tool opens successfully, you will see the main dashboard. This dashboard displays essential information about the tool’s validity and includes a button labeled “IMPORT AUTOMATION.”
  5. Import Automation: Click on the “IMPORT AUTOMATION” button. This action will make all necessary sheets visible for campaign creation.

Step 2: SKU Mapping #

  1. Navigate to SKU Mapping Sheet: Go to the sheet named “SKU MAPPING.” This sheet will have three columns:
    • Column 1: SKU Naming Structure
    • Column 2: SKU as per Amazon
    • Column 3: Category Tag
  2. Paste SKU List: In the second column, paste the list of all your SKUs. Ensure that each SKU is correctly pasted as per amazon site.
  3. Assign Category Tags: Based on the category of each SKU, enter the corresponding short form in the third column. For example:
    • If you sell items in multiple categories like “Night Wear for Women” and “Party Wear for Women,” you might use “NWW” for Night Wear and “PWW” for Party Wear.
  4. Create Unique Naming Structure: In the first column, ensure that your SKU names are unique and concise (preferably no more than three words). Replace spaces with underscores (_) or hyphens (-) for clarity. For example:
    • For the SKU “Red shoes for school girls,” you could write it as “Red_Shoes_School_Girls” or “RedShoesSchoolGirls.”
  5. One-Time Process: This SKU mapping is a one-time setup. Once completed, you won’t need to change it frequently, making future tasks easier.

Step 3: Fill in ALL UNIQUE KW Sheet #

  1. Navigate to ALL UNIQUE KW Sheet: Go to the “ALL UNIQUE KW” sheet.
  2. Fill in Keyword Data: Locate the section labeled “PASTE YOUR KW DATA HERE.” Here’s how to fill it:
    • Column A: Select the SKU you want to create a campaign for using the dropdown menu.
    • Column B: Paste your search terms or keywords starting from cell B16 downwards.
    • Column C: Enter a UNIQUE word for each keyword if you intend to create an exact match campaign based on the keywords in Column B.
    • Columns D & E: Similarly, provide UNIQUE words for phrase and broad match campaigns.
  3. Enter Bid Amounts: In columns I, J, and K, paste the bid amounts for Exact, Phrase, and Broad match types respectively.
  4. Group Keywords: If you want to group multiple keywords for a single SKU, assign a group name in Column L. For instance, if you have ten keywords, you can divide them into three groups (3, 3, and 4 keywords) and name them G1, G2, and G3.
  5. Set Campaign Budget: In Column L, assign the budget you want for each campaign.
  6. Select Bidding Strategy: In Column N, select the bidding strategy. The default will be “Dynamic Bid (Down only).”
  7. Top of Search Percentage: In Column O, specify the percentage for “Top of Search” if applicable.
  8. Campaign Type Selection: In Column P, choose “Yes” if you want to create a campaign for a single keyword or “No” if you’re grouping keywords.
  9. Strategy Name: If you want to include a strategy name in the campaign naming structure, enter it in Column R.
  10. Negative Keywords: In Columns T to X, you can enter any additional negative keywords for targeting if needed.

Step 4: Create Campaigns #

  1. Clear Keywords: Click on the “STEP 2 CLEAR KW” button. This will prepare your campaigns by generating naming structures.
  2. Prepare for 1 Campaign 1 Keyword: Press the “STEP 3 PREPARE A KW FOR 1 CAMPAIGN 1 KEYWORD” button to set up campaigns for single keywords.
  3. Create Exact Match Campaigns: Click on “STEP 4.1 CREATE EXACT MATCH CAMPAIGNS.” This will create campaigns for each keyword with a UNIQUE word in Column C.
  4. Create Phrase Match Campaigns: Press “STEP 4.2 CREATE PHRASE MATCH CAMPAIGNS” to create campaigns for keywords with UNIQUE words in Column D.
  5. Create Broad Match Campaigns: Click on “STEP 4.3 CREATE BROAD MATCH CAMPAIGNS” to generate campaigns for keywords with UNIQUE words in Column E.
  6. Final Campaign with Negatives: If you want to create a final sheet incorporating negative keywords, press “STEP 6.1 CREATE FINAL CAMPAIGN WITH NEGATIVE.” This will create a final sheet where negative keywords are applied appropriately.
  7. Final Campaign Without Negatives: If you prefer not to use negative targeting, click “STEP 6.2 CREATE FINAL CAMPAIGN WITHOUT NEGATIVE.”

Step 5: Save Final Upload Sheet #

  1. Save Your Work: After all campaigns have been created, click on “STEP 7 SAVE FINAL UPLOAD SHEET AT DESTINATION FOLDER.” A pop-up will appear prompting you to select a folder.
  2. Select Destination Folder: Choose the folder where you want to save the final upload sheet. Click “OK” to confirm. The final upload sheet will be saved in the selected location.
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