Listing Conversion Health Score — Spreadsheet + VA Guide
Optimize your Amazon listings with a clear, measurable scoring system.
This toolkit turns subjective listing checks into a numeric Conversion Health Score (12–120) so you can prioritize fixes that improve CTR and CVR fast.
What’s Inside
Excel Spreadsheet Template
A ready-to-use scoring sheet with 12 inputs covering images, title, bullets, reviews, A+, pricing, and more. It automatically helps your team:
- Identify weak listings
- Prioritize fixes
- Track week-over-week improvements
- Delegate scoring to your VA effortlessly
One-Page VA Guide (PDF)
A simple, step-by-step scoring guide that trains your VA to score listings consistently in 10–15 minutes each. Includes:
- Quick scoring rules for all 12 parameters
- Category breakdown (Poor / Fair / Good)
- What to fix first (<6 scores)
- Top 3 quick wins to lift conversion immediately
Who This Is For
✔ Amazon sellers who want predictable growth
✔ Teams managing multiple listings
✔ VAs who need a clear evaluation framework
✔ Anyone trying to improve CVR without guesswork
Why This Toolkit Works
- Removes guesswork from listing optimization
- Makes prioritisation automatic
- Helps track improvement weekly
- Perfect for delegating to VAs and teams
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