Elevate Your Amazon Presence with Our Advertising Expertise

Amazon Advertising Management is a critical component of driving traffic to your product listings. We have helped hundreds of clients set up and manage high-performing advertising campaigns to reach their target customers.

Our team of experts will:

Establish segmented advertising campaigns that cover all potential customer touch points
Identify the most optimal keywords for your products
Analyze your competition and leverage their keywords to optimize your listings

Let us handle the complexities of Amazon advertising so you can focus on growing your business. Partner with us for state-of-the-art advertising management services and take your Amazon presence to new heights.

Our Ad Setup Service:

Keyword Research
Optimize Amazon PPC
Reduce ACOS, Increase Sales
Weekly Reporting

Amazon Advertising:

PPC6) Defensive ASIN Targeting Campaign

Target ASIN from your own catalog.
Places your ads on the detail page of your own products
Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales

PPC7) Sponsored Display

Retargeting
Past Purchasers
Category and ASIN targeting Display.

PPC8) Video Ads

Hot and in demand.
Requires professional shot videos. Recommended time: 30 seconds.
Requires Brand Registry.

PPC9) Sponsored Brand

Headline ads
One of the unique advantages of using Amazon brand ads is that you have a great degree of control over the appearance of an ad.
Can be used to target the loyal customer base of your competitors in the search results which consist of their brand name.

PPC1) Auto Campaigns

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
Brand terms are negated
Auto campaigns now have targeting split into 4 areas:
Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
Close match: We’ll show your ad to shoppers who use search terms closely related to your products.

PPC2) Brand Campaign

Brand terms are only used in this campaign
Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.

PPC3) Competitor Brand Campaign

Competitor Brand Term Targeting
Competitor brand names are only used in this campaign
Set up to target competitor’s brand keywords in order to gain market share.
Often very small spend, high results, low impression counts, incremental sales.

PPC4) Competitor ASIN targeting

Selective ASINs we want our product to show up on their detail pages.
We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.

PPC5) Manual Campaign

Highly segmented campaigns & ad groups will have the most benefit, most spend, and most sales.
Keywords are all manually chosen.
We use a bid modifier to bid higher for top of search pages.
Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.

Basic

Target Right Audience

For 10 SKUs
Unlimited Campaigns
Regular Bid Optimization for Lower ACOS
Weekly Discussion for more improvement
Free Keyword Research
Business Report Analysis
Reach Target Audience

Standard

Build Awareness

For 100 SKUs
Unlimited Campaigns
Regular Bid Optimization for Lower ACOS
Weekly Discussion for more improvement
Free Keyword Research
Business Report Analysis
Reach Target Audience
Enhance Brand Visibility
Competitors Analysis

Premium

Build Authority

For Full Catalogue
Unlimited Campaigns
Regular Bid Optimization for Lower ACOS
Weekly Discussion for more improvement
Free Keyword Research
Business Report Analysis
Reach Target Audience
Enhance Brand Visibility
Competitors Analysis

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Amazon Advertising Management Service